This ongoing book series celebrates thirteen of the Southwest’s most iconic national parks. The challenge was to create a cohesive identity that could stretch across every volume while keeping all marketing touchpoints — from Amazon listings to Facebook and Pinterest ads — instantly recognizable. Without a unified system, each book risked feeling disconnected from the larger series.

 

I designed a bold, nature-inspired identity complete with a custom logo suite, earthy color palette, and vintage-meets-modern typography. These visuals tie every book back to the larger story and provide consistency across digital platforms. The result is a cohesive family of books that feels collectible and professional, helping the series stand out online and build brand recognition as it continues to grow.