Before starting FieldGoods, I spent five years at a design firm, creating work for businesses of all sizes. That experience gave me a strong foundation in strategy and showed me how design can directly impact growth. But over time, I realized the projects that lit me up most were with entrepreneurs—people building something from scratch, pouring in late nights, creativity, and heart.

 

Like them, I know the courage it takes to grow something of your own, and I wanted to create a studio that honored that. FieldGoods grew from that belief: that brands should feel as personal, crafted, and lasting as the work behind them. The name carries a bit of my own story—“field” nods to both the outdoor roots that first inspired my work and the fields my clients are growing in today, while “goods” reflects the early days of making and selling hand-crafted products before my business evolved into a full design studio.

 

Today, I work directly with founders to transform their ideas into brand identities that not only look beautiful but also give them clarity and confidence to grow—brands that truly thrive in their field.