Launching in San Tan Valley, Dukes Dog Lodge needed a brand identity that could win trust with both investors and local pet owners. Their goal was to present themselves as professional and polished while also approachable and community-driven — a place people would be genuinely excited to bring their dogs.

 

I created a brand identity and illustration system designed to scale, with visuals that could flex from signage and marketing materials to pet merchandise like collars and toys. The branding strikes a balance between playful energy and professional polish, signaling trustworthiness while celebrating the joy of caring for dogs. The outcome is a flexible, community-friendly identity that positions Dukes Dog Lodge as the go-to place for daycare, boarding, and connection.